Starting August 29th, the Postal Service is increasing the maximum size for Presorted and Automated First-Class Mail Postcards. Switching to large format postcards can also help you get more from your mail spend. Whether you’re sending 100 mailpieces per year or 100,000 per month, we can help you minimize direct mail costs. As the industry leading direct mail platform, Lob bundles all our customers mail together, which enables us to keep postal costs down and pass the gains to our customers. Take advantage of that leverage by working with a partner that sends a high volume of mail. The more mail you send, the more leverage you have. How to Cut Direct Mail Costs and Optimize ROI Optimize Postage Here are a few things you can do to make sure you’re getting the most out of your direct mail budget through the new postage rate increase. For example, Domestic First-Class Mail will increase from $0.55 to $0.58, compared to an average of $1.32, putting it far ahead of other industrialized countries like Japan, the UK, France and Italy.īut for companies with large mass mail programs, these changes still represent a significant cost increase. will remain among the world’s most affordable. This is why the Postal Regulatory Commission (PRC) recognized that CPI must be adjusted to fit the price cap to the Postal Service.”Īs the Postal Service points out, mail costs under the new pricing will remain among the world’s most affordable. “The Postal Service’s cost profile and demand trends, including a decline of mail volume, a growing number of delivery points, and increased labor and retirement costs, are not like those of the average company. However, the Postal Service says its costs have been rising faster than inflation. Since 2006, the Postal Service has been required to limit their price increases to the rate of inflation, as indicated by the Consumer Price Index (CPI). According to the USPS, this rate change reflects economic pressures facing the organization. On August 29th, 2021, the second United States Postal Service postage rate increase of 2021 went into effect. Editor's note: Starting July 10, 2022, another postage rate increase will go into effect.
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